MarketThe number of consumers in favor of natural and organic products, i.e. food and increasingly also non-food products is still growing all over the world. Whether for food, body care and cosmetics or textiles, international and domestic producers and buyers meet every year at BioFach in Germany and at the global BioFach events as well as at other major international trade fairs for natural and organic products.
According to Organic Monitor and other sources in 2010 organic products worth about 60 billion US dollars were bought by consumers around the world. Despite the admittance of new members, the EU market lost some ground and North America is still the biggest market with a share of almost 50 per cent of the total world market.
Food and beverages are holding the largest share in all markets and especially Health & Wellness products as well as various supplements are selling well in many countries.
In the EU currently over nine million ha or five per cent of the agricultural area are farmed organically. The leading country is Spain with about 1.5 million ha, followed by Italy (1.1. million. ha) and Germany (about 1 million ha). Northern Europe is also contributing strongly to the organic boom. The organic market leader among the Nordic countries is Denmark where the seven per cent share of the national food market is much higher than in most countries of the world.
Consumer InformationThe general public is often not admitted to the above mentioned B2B trade fairs.
The portal provides information about these trade fairs and other events, as well as about old and new products and where they are available.
Business InformationNatural and organic products are no longer a small niche market but went mainstream and can nowadays be found at supermarkets and other retailers in big cities and small towns as well as on the internet.
This trend and a growing market share in some segments will probably continue for some time, but in North America and the EU the pace will probably slow down to some extent due to the difficult economic situation.
More and faster growth can be expected in BRIC countries and several Asian nations. With some exceptions these countries were mainly suppliers of raw materials thus far. Thanks to stronger economies and a growing middle class with more purchasing power plus governmental support for the organic movement, the demand and domestic markets for natural and organic products are likely to grow even faster in the above mentioned countries in comparison with North America and the EU.
As for the rest of the world, Australia is a big supplier and consumer of organic products. The same applies to Brazil, Argentina, Mexico and other countries in Latin America.
Although the organic movement in Africa is growing too, there is still a long way to go.