Media, Trade Fairs, Consulting
Trade Fairs, ConferencesMany trade fairs and other events related to natural and organic products are held all over the world. In Europe and the USA most of these events are for business people and other professionals (B2B), and – with some exceptions – the general public is not admitted.
In Asia and the rest of the world most of these events are for business people and end-consumers (B2C), and – again with some exceptions – the general public is also admitted.
Trade fairs are an excellent platform for gathering information, seeing, touching and tasting products, conducting business and networking.
Some of the above activities are also possible via the Internet, but attending a trade fair will give a stronger impact and more benefits.
This section of the portal provides an overview (information and links) of major trade fairs, conferences and other events.
A related section – Virtual Trade Fairs and Shops/Supermarkets – is now in the planning stage.
Consumer InformationMost end-consumers visiting fairs are mainly interested in new products, tasting them and in some cases in receiving free samples or bargains.
This may be difficult at most B2B trade fairs in Europe, but easy at B2C events held in Asia and elsewhere. Consumers who cannot visit a trade fair still can get information about the event and exhibited products from this portal and linked web sites.
Business InformationIn the Members' Area business people find additional information, tools and services for getting the best results from participating in a trade fair as exhibitor or visitor.
Major Food Trade Fairs - 2012