Food & BeveragesSome of the information and articles in the section "Market" are also of interest to general consumers. In this section additional, more detailed contents on a wide range of subjects related to natural and organic food and beverages can be found.
In cooperation with publishers/media from Japan and many other countries the portal offers a global view. Various information about products available on the international market and to some extent also in Japan can be found on the portal. Test reports help consumers to distinguish between apparently similar products belonging to the same categories.
Consumer InformationIn addition to the content of the section "Market", consumers find more specific information and articles about food and beverages (including supplements and health-promoting products) here. Market surveys and consumer interviews are also part of this section.
Business InformationUnderstanding of market trends and consumer preferences is very important for farmers/producers, processors and distributors of organic products as well as for retailers, catering services, hotels and restaurants.
Here and in other sections of the portal business operators can find useful information, articles and references.